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The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
We're currently offering the original Heineken® tour, the VIP tour, the Perfect Match tour and the Live Your Music tour. We're currently not offering the Rock the City tour, until further notice.
If you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate: either a negative test result (less than 24 hours old) OR a proof of vaccination OR a proof of recovery
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.