Ti racconteremo la storia di come un piccolo birrificio olandese è diventato il marchio di birra di maggior successo al mondo. Il mondo di Heineken® deve essere vissuto attraverso tutti i sensi: ti faremo toccare il luppolo e sentire i profumi autentici del birrificio. È tutto lì.
Siamo nati oltre 150 anni fa, quindi ne abbiamo viste delle belle. Passeggia per le sale dove tutto è accaduto, lascia che ti serviamo la nostra storia e osserva l’evoluzione che ci ha portati a essere il marchio globale che siamo oggi.
Non possiamo certo salutarci senza il giusto finale: un bel bicchiere di Heineken ghiacciata al nostro Best ‘Dam Bar. Incontra turisti e gente del posto, condividi ricordi e organizza il tuo prossimo viaggio.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday: 10:30 to 19:30 (last entry 17:15)
- Tuesday: 10:30 to 19:30 (last entry 17:15)
- Wednesday: 10:30 to 19:30 (last entry 17:15)
- Thursday: 10:30 to 19:30 (last entry 17:15)
- Friday: 10:30 to 21:00 (last entry 18:45)
- Saturday: 10:30 to 21:00 (last entry 18:45)
- Sunday: 10:30 to 19:30 (last entry 17:15)
Please note that we have special opening hours during the last week of December:
- Sunday 24th of December: 10:30 to 16:00 (last entry 14:00)
- Monday 25th of December: 10:30 to 16:00 (last entry 14:00)
- Tuesday 26th of December: 10:30 to 21:00 (last entry 18:45)
- Wednesday 27th of December: 10:30 to 21:00 (last entry 18:45)
- Thursday 28th of December: 10:30 to 21:00 (last entry 18:45)
- Friday 29th of December: 10:30 to 21:00 (last entry 18:45)
- Saturday 30th of December: 10:30 to 21:00 (last entry 18:45)
- Sunday 31st of December: 10:30 to 16:00 (last entry 14:00)
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.
You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.