L’Heineken Experience è un’esperienza del marchio all’interno del birrificio Heineken® più antico, nel centro di Amsterdam. Nel 1988, l’antico birrificio chiuse per l’impossibilità di soddisfare l’elevata domanda. Oggi, questo edificio storico è stato adibito a luogo in cui conoscere tutto sulla storia di Heineken®, il processo di produzione della birra, le nostre innovazioni a volte folli, le sponsorizzazioni e la storia che si nasconde dietro la stella. Scoprirai anche il modo migliore per gustare la tua birra Heineken®.
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€ 14, 50
Adult(18+)€ 21, 00
€ 19, 50
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Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Unfortunately, not. Currently, we're only offering the original Heineken® tour, The Perfect Match tour and the VIP tour.
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.
We love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.
If you would like to film or take photographs for professional and commercial purposes, please contact firstname.lastname@example.org.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.