Discover our new Heineken® Flagship Cruise
Today: 10:30 - 21:00 (Last entry 18:45)
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Adult (18+)




2 hours
3 drinks

The Heineken Experience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

After the 1.5 hour Heineken® tour, you go up to our top floor with a special elevator inside one of our old silos. On the top floor, you can learn more about how we used to transport ingredients from the city canals into the brewery and what the function of the “Moutzolder” (malt attic) used to be. Furthermore, you can enjoy one of Amsterdam’s most breath-taking views from our exclusive roof terrace.

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Heineken® Tour + Rooftop

Tour + Rooftop (18+)




  • Visitors under 18 are not allowed to enter the Heineken Experience
  • Please note that the Heineken® Tour + Rooftop is in English. Audiotour available in 6 languages.
  • We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET
  • The Heineken Experience reserves the right to close the rooftop without prior notice

Frequently asked questions

  • What is included in the Heineken® Tour + Rooftop ticket?

    You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy two perfectly chilled beers. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.

  • Do I need to book a separate timeslot for the rooftop?

    If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.

    If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.

  • What are the opening times of the rooftop?

    Our rooftop bar is open everyday of the week.

    Rooftop bar opening (open until):

    Monday: 19:00

    Tuesday: 19:00

    Wednesday 19:00

    Thursday 19:00

    Friday 20:30

    Saturday 20:30

    Sunday 19:00

    Please check availability and timeslots on our website:

  • Can I do the rooftop first, and then the Heineken® tour?

    If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.

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