The Heineken Experience
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
After the 1.5 hour Heineken® tour, you go up to our top floor with a special elevator inside one of our old silos. On the top floor, you can learn more about how we used to transport ingredients from the city canals into the brewery and what the function of the “Moutzolder” (malt attic) used to be. Furthermore, you can enjoy one of Amsterdam’s most breath-taking views from our exclusive roof terrace.
