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What do you get?

  • A unique tour of the historical brewery (2.5 hrs)
  • A local Heineken® Connoisseur as your guide
  • Exclusive access to a hidden bar
  • Your own personalised Heineken® gift
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VIP the Heineken® way

Not only will you be able to experience all the regular tour has to offer, your personal guide will also deep dive into the Heineken® story - so no secrets will go unmissed. Speaking of secrets, the VIP tour will also take you to one of our hidden bars - Freddy’s or Henry’s - completely styled after important people in Heineken®’s history. In these bars you will get to taste five premium beers from our portfolio, paired with Dutch bites and our exclusive A-yeast bread.

Buy your tickets

VIP Tour


55, 00

Select a date


0, 00

  • If you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate: either a negative test result (less than 24 hours old) OR a proof of vaccination OR a proof of recovery
  • Visitors under 18 are not allowed to do the VIP tour.
  • Please note the VIP tour is in English.
  • Don’t forget to bring your facemask
  • The Heineken Experience is currently undergoing renovations until the end of 2022. Renovation will occur daily and you may experience noise during your visit.
  • Due to the undergoing renovations, the Heineken Experience will not be wheelchair accessible during the period between 10 January 2022 and 31 January 2022.

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Frequently asked question

  • What is the VIP tour?

    The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • Can I book a guided tour?

    Yes, you can. For more information, please send an email to

  • Do you have an online Store?

    Unfortunately, the Heineken Experience does not have an online Store and we do not ship any merchandise. However, we do have a physical store located in our building. The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

  • Can we access the rooftop terrace of the Heineken Experience?

    We know that we probably have one of the best views of Amsterdam, and that it is nice to share some drinks and take pictures with your friends and family on a rooftop terrace. However, and because we are located at the city centre, we also have to respect our neighbours. This is especially important in areas where there are families and locals living. Therefore, we can’t open this area to everyone.

    If you book our VIP tour, the tour guide will gladly take you upstairs to enjoy the view and a fresh Heineken beer.