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What do you get?
- A unique tour of the historical brewery (2.5 hrs)
- A Heineken® Connoisseur as your guide
- Exclusive access to a hidden bar
- Your own personalised Heineken® gift
VIP the Heineken® way
Not only will you be able to experience all the regular tour has to offer, your personal guide will also deep dive into the Heineken® story - so no secrets will go unmissed. Speaking of secrets, the VIP tour will also take you to one of our hidden bars - Freddy’s or Henry’s - completely styled after important people in Heineken®’s history. In these bars you will get to taste five premium beers from our portfolio, paired with matching bites.
Buy your tickets
VIP Tour
VIP Tour (18+)
€ 59, 50
Total
€ 0, 00
- Visitors under 18 are not allowed to do the VIP tour.
- Please note the VIP tour is in English.
- We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET
More tours
Best value
Heineken®Tour+Rooftop
Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.
€ 27, 50
Frequently asked question
What is the VIP tour?
The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!
Can I book a guided tour?
This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.
Can we access the rooftop terrace of the Heineken Experience?
Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Can I change the date and/or time of my Heineken® Tour + Rooftop/VIP-tour/Rock The City Tour/The Perfect Match Tour/Live Your Music?
Yes, you can by sending an email to service.experience@globalticket.com. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.
To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: tour@johancruijffarena.nl
To change the date and/or time of your tickets for Our House (Live Your Music), please reach out to our colleagues there: https://www.seetickets.com/nl/customerservice