A unique event location

Let us brew your perfect event in one of our unique event spaces, located in the former Heineken Brewery. In 1868, Gerard Adriaan Heineken built this brewery on the outskirts of Amsterdam. The building became an instant icon, and for twenty years, this was the spot where our beloved Heineken® was brewed. Nowadays, we welcome you to get a taste of our history and beer!

Best'Dam Bar

The best 'Dam night
266 m2
Max 215

Our spaces

Find a space that fits your event

Best'Dam Bar

266 m2
Max 215
Request now


2nd floor
60 m2
Max 40


5th floor
42 m2
Max 20


5th floor
28 m2
Max 18

Heritage Quarter

5th floor
190 m2
Max 350


6th floor
350 m2
Max 600


5th floor
330 m2
Max 255

Brew room

3rd floor
466 m2
Max 150

Organizing your event is our business

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

Get in touch
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Getting there


Heineken Experience

Stadhouderskade 78

1072 AE Amsterdam

Public transport

Trams 1, 7, 19 and 24 and metro 52 stop right around the corner

Get directions

Talk to us!

We would be happy to answer any and all questions you have. Give us a call, or send us an email.

Talk to us!
Questions about our spaces
+31 (0)20 261 1323
Other questions
+31 (0)20 721 5300
You can also contact us via
Facebook or Instagram

Frequently Asked Questions

  • What type of event can be organized at the Heineken Experience?

    We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

  • Why choose Heineken Experience as event venue?

    The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

  • How can we contact the Meetings and Events team?

    You can send us an e-mail at or call us on +31 (0) 20 721 5985 (Monday to Friday 09:00 – 17:00 CET)

  • What is the maximum capacity of the venue?

    Combining spaces, we can organize events for up to 650 persons.

  • What benefits and services do you offer?

    Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.