A unique event location

Let us brew the perfect event in one of our unique spaces, located in the former Heineken Brewery. In 1868, Gerard Adriaan Heineken built this brewery on what would then be the outskirts of Amsterdam. The building became an instant icon, and for hundred twenty years, this was the spot where our beloved Heineken® was brewed. Nowadays, everyone is welcome to get a taste of our rich history and of course, our famous beer!


The best 'Dam view
6th floor
350 m2
Max 500

Our spaces

Find a space that fits your event


6th floor
350 m2
Max 500
Request now


5th floor
330 m2
Max 255

Best'Dam Bar

266 m2
Max 300

Brew room

2nd floor
466 m2
Max 150


3rd floor
60 m2
Max 40


5th floor
28 m2
Max 18

Heritage Quarter

5th floor
190 m2
Max 180


5th floor
42 m2
Max 20

Organizing your event is our business

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Get in touch with us to see what we can brew for you.

Get in touch

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Talk to us!

We would be happy to answer any and all questions you have. Give us a call, or send us an email. We are available from Monday to Friday from 09:00 to 17:00.

Talk to us!
Questions about our spaces
+31 (0)20 721 5300
You can also contact us via
Facebook or Instagram

Getting there


Heineken Experience

Stadhouderskade 78

1072 AE Amsterdam

Public transport

Trams 1, 7, 19 and 24 and metro 52 stop right around the corner

Get directions

Frequently Asked Questions

  • What type of event can be organized at the Heineken Experience?

    We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

  • Why choose Heineken Experience as event venue?

    The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

  • How can we contact the Heineken Events team?

    You can send us an e-mail at or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

  • What is the maximum capacity of the venue?

    Combining spaces, we can organize events for up to 1300 persons.

  • What benefits and services do you offer?

    Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

See all questions & answers