The very first Heineken® Brewery

Let us brew your perfect event in one of our unique event spaces, located in the former Heineken Brewery. In 1868, Gerard Adriaan Heineken built this brewery on the outskirts of Amsterdam. The building became an instant icon, and for twenty years, this was the spot where our beloved Heineken® was brewed. Nowadays, we welcome you to get a taste of our history and beer!

Best'Dam Bar

The best 'Dam night
400 m2
Max 250

Our spaces

Find a space that fits your event

Best'Dam Bar

400 m2
Max 250
Request now


2nd floor
61 m2
Max 40


5th floor
42 m2
Max 20


5th floor
28 m2
Max 18

Heritage Quarter

5th floor
190 m2
Max 340


6th floor
360 m2
Max 600


5th floor
330 m2
Max 450

Brew room

3rd floor
466 m2
Max 150

Organizing your event is our business

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

Get in touch
About us - video - placeholder picture (no picture)About us - video - placeholder picture (no picture)
entrace area 2.jpgentrance area 1.jpg
About us - video - placeholder picture (no picture)About us - video - placeholder picture (no picture)
entrace area 2.jpg
entrance area 1.jpg

Getting there


Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Public transport
Trams 1, 7, 19 and 24 and metro 52 stop right around the corner

Get directions

Talk to us!

We would be happy to answer any and all questions you have. Give us a call, or send us an email.

Talk to us!
Questions about our spaces
+31 (0)20 261 1323
Other questions
+31 (0)20 721 5300
You can also contact us via
Facebook or Instagram

Frequently Asked Questions

  • Does the Heineken Experience have parking facilities?

    Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.

  • Can we book a room for a business meeting?

    You absolutely can! Please contact for more information.

  • How long in advance do I need to book the room?

    You know what we say: the sooner the better! Feel free to fill in the form on our website or send us an email at Our team will be happy to help you out.

  • How can we pay for the room?

    If you have any questions regarding your payment, please contact us at We’ll be happy to help you organize and secure your payment.

  • What benefits and services do you offer?

    Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.