Discover our new Heineken® Flagship Cruise
Today: 10:30 - 21:00 (Last entry 18:45)
Go to home page
  • English
  • Nederlands
  • Deutsch
  • Français
  • Español
  • Italiano
  • Português



Before barley is added to water, it has to be malted. Back in the days, this is where the Molenzolder came in! It used to be the home to the malt mill. Today, this space is an ode to café culture and the 1889 World Expo in Paris, where Heineken®won the Grand Prix. Parisian Art Nouveau allure meets Amsterdam’s most famous brewery, which offers you an amazing space to have a dinner or a party. Mill you cheers with us?
  • Capacity

    Square metersSquare meters: 330 m2
    RoomReception: 255
    RoomTheatre: 80
    RoomClassroom: 30
    RoomBoardroom: 20
    RoomSeated dinner: 120
  • Facilities

    • Bar
    • Beamer
    • Catering
    • Coffee machine
    • Flip chart
    • Microphone
    • Screen
    • Sound system
    • Wheelchair friendly
  • Set-up

    • Beer tasting
    • Boardroom
    • Classroom
    • Reception
    • Seated dinner
    • Theatre
    • Walking dinner

About us - video - placeholder picture (no picture)About us - video - placeholder picture (no picture)
About us - video - placeholder picture (no picture)About us - video - placeholder picture (no picture)

Book your event

When would you like to visit?

Contact information

    How did you find us?

    Organizing your event is our business

    We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

    Get in touch
    Best'Dam Bar

    Best'Dam Bar

    The best 'Dam night
    Space266 m2
    CapacityMax 300

    Frequently asked questions

    • What type of event can be organized at the Heineken Experience?

      We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

    • Why choose Heineken Experience as event venue?

      The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

    • How can we contact the Heineken Events team?

      You can send us an e-mail at or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

    • What is the maximum capacity of the venue?

      Combining spaces, we can organize events for up to 1300 persons.

    See all questions & answers