Heineken tour - hero



What do you get?

  • Access to the former Heineken® brewery (1.5 hrs)
  • Book a timeslot that works with your schedule
  • Get €1.5 off on an adult ticket when booking online
  • Two perfectly chilled Heineken® beers
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The Heineken Experience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

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14, 50


21, 00

19, 50

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  • Don’t forget to bring your mask.
  • Please make sure to wear a mouth mask while you're inside our building.

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Frequently asked questions

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?

    Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. Still, we will do our best to help you. If possible, we will try to rebook your ticket to another date. For questions regarding your ticket, please send an email to support@globalticket.nl.

  • I bought a ticket, but I have not received confirmation. What should I do?

    Have you checked your spam box? Sometimes our emails land there by mistake. Is it a ticket for today? We advise you to go to the Heineken Experience directly and contact our information desk. They will help you. Is it a ticket for another day? Please send an email to support@globalticket.nl. We will help you out and you will receive a confirmation by mail. Has your account not been charged? In that case, you have not bought a ticket yet. Please go back to our ticketing page and try again.

  • I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?

    It is absolutely possible to visit us as a group! You can buy up to 60 tickets in one go.

    Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.

  • I have a ticket with a time slot. How long can I stay in the attraction?

    You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.