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Heritage Quarter
Did you know HEINEKEN has its very own Collection Foundation, that looks after the rich and diverse historical heritage of HEINEKEN? Both their office and their depot are located in the centre of our building, and their team loves to explain and showcase our history. In the Heritage Quarter, almost 200 objects of the Foundation are on display, sharing our story from the very first beer up to the latest great marketing campaign. Always fancied a night in the museum? This is your chance!
  • Capacity

    Square metersSquare meters: 190 m2
    RoomReception: 150
    RoomSeated dinner: 80
  • Facilities

    • Bar
    • Catering
    • Flip chart
    • Microphone
    • Wheelchair friendly
  • Set-up

    • Beer tasting
    • Reception
    • Seated dinner
    • Walking dinner

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Book your event
Heritage Quarter

When would you like to visit?

Contact information

    How did you find us?

    Organizing your event is our business

    We love hosting events just as much as we love the first sip of a fresh Heineken® beer. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a large dinner or a big party, we've got you covered!

    Get in touch
    Best'Dam Bar

    Best'Dam Bar

    The best 'Dam night
    Space266 m2
    CapacityMax 300

    Frequently asked questions

    • What type of event can be organized at the Heineken Experience?

      We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

    • Why choose Heineken Experience as event venue?

      The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

    • How can we contact the Heineken Events team?

      You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

    • What is the maximum capacity of the venue?

      Combining spaces, we can organize events for up to 1300 persons.

    • What benefits and services do you offer?

      Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

    See all questions & answers