Something is brewing...
A warm welcome!
When the Heineken Experience was still an active brewery, we welcomed curious people inside to learn more about our brewing process. Even though we stopped brewing beer in this building, we never stopped sharing the story of Heineken® with you! To continue to do so, renovations and maintenance are needed.
Why a renovation?
The popularity of the Heineken Experience has increased significantly during the last years. This can result in long queues outside our building, which cause an unsafe traffic situation. To welcome all guests safely again, our entrance area will be moved to another place in our brewery where it will serve as a spacious entrance hall.
Besides safety, we also want to highlight the original elements of the brewery more. Heineken® has a rich heritage we want to share with the world. Therefore, elements such as our copper kettles, the monumental façade and the first stone of the building will be more prominent!
When is the renovation and what does this mean for your visit?
The renovation will take approximately 14 months. We will remain open throughout the entire renovation period. Most areas inside the tour will not be impacted by the renovation and we will do our utmost to make you feel warmly welcomed at the Home of Heineken®. The entrance area may look different during various stages of the renovation, but this will not impact your experience. Therefore, you will still be able to have the same immersive experience into the world of Heineken®!